Like many good stories, it all started with prosecco.

The client had a small business focused on bringing high quality italian prosecco to the romanian market. At first it was just about prosecco, but then it developed into something more, so now it includes fine italian glassware and generally premium products.

Having this in mind we created a concept revolving around the promise of the brand: fine italian experience, the joy of living life the italian way, a little bit of the world famous “dolce far’ niente”. We dug deep for what prosecco meant, for what was the experience of fine italian dining and we developed a concept around all these promises.

“Sovrano” is the italian word for sovereign and it delivers a promise from the get go, it is what everyone expects it to be, a sophisticated but easy way of looking at life, a genuine joy of living. Sovrano is about the simplicity of authentic sophistication, a complex set of emotions that promise an incredible journey.

The logo and identity needed to be sophisticated and precious, without losing the “legerezza” of loving the experience. We opted for a monogram precisely to underline the strong character and personality of the brand and by using gold as the main colour we added more depth to its features.

Sovrano is about enjoying the finer things in life not because you need to, but because you are educated to do so. Sovrano is all about “sapendo comme vivere”, it’s all about knowing how to live.